Obama Launches Presidential Bid with Web Video: Senator Has Comprehensive Online Video Strategy in Place with Brightcove

Earlier today, U.S. Senator Barack Obama announced the formation of an exploratory committee for a run for the White House with a three-minute video clip that can be shared by embed or e-mail. (Here it is, above.)

He might be exploring, but he's put in place an innovative online video strategy with Brightcove, the fast-growing Boston-based Web video sharing company.

Beet.TV has learned that Brightcove's arrangement with Obama will be multifaceted. It will include ongoing publication of campaign videos, the creation of a Obama "channel" on Brightcove and a syndication function which will allow bloggers and Web sites to have campaign clips published directly on their pages.

The use of online video in politics is not new -- we saw a lot of campaign footage on YouTube during the midterms. In past presidential elections, we saw campaign TV ads distributed largely by e-mail. For the '08 election, the communications game will be different and the use of viral video will undoubtably be an important component. It will be fascinating to see how this plays out in the months ahead.

-- Andy Plesser

Barack Obama, Brightcove, Online Video, Campaign Video

Posted on 01/16/2007 at 8:42 PM
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Comments

Great news of information.You forgot to list the most Presidential qualified 2008 candidate Dr Ron Paul in the article. Congressman Paul has written several books that are the gold standard of truth and not the cotton candy fluff of romney who is both a fake and fraud as was Joseph Smith and loves money and power more than the integrity that the people of America deserve.

Posted by: buy R4i 软件 | Saturday, January 23, 2010 at 06:09 AM

I think this is a great way to see news.

Posted by: Eric | Monday, November 03, 2008 at 10:51 PM

Yes, using the web is a brilliant campaign strategy. A lot of voters can be reached through presidential video clips and other online methods. The candidates can get more exposure through the Internet.

Posted by: Joem | Wednesday, March 28, 2007 at 01:10 PM

(...)TV has learned that Brightcove's arrangement with Obama will be multifaceted. It will include ongoing publication of campaign videos, the creation of a Obama "channel" on Brightcove and a syndication function which will allow bloggers and Web sites to have campaign clips published directly on their pages.(...)

Posted by: Citimobility | Friday, March 23, 2007 at 03:47 PM