Transparency

Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
1 May 2025
Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
23 Apr 2025
TV’s Transparency Challenge: Is the Black Box Opening?
TV’s Transparency Challenge: Is the Black Box Opening?
21 Apr 2025
Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess
Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess
16 Apr 2025
CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg
CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg
14 Apr 2025
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
9 Apr 2025
Plex Takes Aim to Tackle, and Work With, Content’s Discovery Dilemma
Plex Takes Aim to Tackle, and Work With, Content’s Discovery Dilemma
7 Apr 2025
Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
31 Mar 2025
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
26 Mar 2025
CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez
CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez
24 Mar 2025
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
17 Mar 2025
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
12 Mar 2025
A Pact to Act: TransUnion’s Julie Clark Looks Forward to Beet Retreat San Juan 2025
A Pact to Act: TransUnion’s Julie Clark Looks Forward to Beet Retreat San Juan 2025
17 Feb 2025
Measurement Transparency Helps to Track Ad Outcomes: Home Depot’s Zachary Darkow
Measurement Transparency Helps to Track Ad Outcomes: Home Depot’s Zachary Darkow
12 Feb 2025
IAB: New US Administration Will Be ‘Very Positive’ For Digital Media
IAB: New US Administration Will Be ‘Very Positive’ For Digital Media
5 Feb 2025
New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws
New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws
29 Jan 2025
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
27 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Paramount’s Belmont Wants to See TV Measurement, Transparency
Paramount’s Belmont Wants to See TV Measurement, Transparency
18 Jan 2025
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
14 Jan 2025