Transparency

Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
1 May 2025
Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
23 Apr 2025
TV’s Transparency Challenge: Is the Black Box Opening?
21 Apr 2025
Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess
16 Apr 2025
CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg
14 Apr 2025
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
9 Apr 2025
Plex Takes Aim to Tackle, and Work With, Content’s Discovery Dilemma
7 Apr 2025
Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
31 Mar 2025
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
26 Mar 2025
CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez
24 Mar 2025
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
17 Mar 2025
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
12 Mar 2025
A Pact to Act: TransUnion’s Julie Clark Looks Forward to Beet Retreat San Juan 2025
17 Feb 2025
Measurement Transparency Helps to Track Ad Outcomes: Home Depot’s Zachary Darkow
12 Feb 2025
IAB: New US Administration Will Be ‘Very Positive’ For Digital Media
5 Feb 2025
New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws
29 Jan 2025
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
27 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Paramount’s Belmont Wants to See TV Measurement, Transparency
18 Jan 2025
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
14 Jan 2025