CTV

Open Measurement SDK Offers True Transparency: Publica’s Wilhite
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
8 Dec 2024
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
5 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Driving Performance on Connected TV: Google’s Matt McDonald
Driving Performance on Connected TV: Google’s Matt McDonald
3 Dec 2024
Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach
Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach
4 Nov 2024
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
3 Nov 2024
CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
29 Oct 2024
Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
15 Sep 2024
Dual-Screen TV Helps Brands Run Performance Campaigns: Telly’s Bob Ivins
Dual-Screen TV Helps Brands Run Performance Campaigns: Telly’s Bob Ivins
26 Aug 2024
In Election Battlegrounds, CTV Ad Inventory Is Selling Out: FreeWheel’s Davis
In Election Battlegrounds, CTV Ad Inventory Is Selling Out: FreeWheel’s Davis
7 Aug 2024
CTV Has Reached Inflection Point With Advertisers: Dentsu’s Kevin Weigand
CTV Has Reached Inflection Point With Advertisers: Dentsu’s Kevin Weigand
6 Aug 2024
Intent IQ’s CTO on Untangling Identity for Ads Across Devices and Households
Intent IQ’s CTO on Untangling Identity for Ads Across Devices and Households
6 Aug 2024
Polling Data & ACR Drive Election CTV Ads, But Linear Holds Up: Direct Persuasion CEO
Polling Data & ACR Drive Election CTV Ads, But Linear Holds Up: Direct Persuasion CEO
5 Aug 2024
‘Our Acquisition of Teads Gives Marketers Full-Funnel Reach’: Outbrain’s David Kostman
‘Our Acquisition of Teads Gives Marketers Full-Funnel Reach’: Outbrain’s David Kostman
1 Aug 2024
Addressable TV Ads Give Political Campaigns Granular Targeting
Addressable TV Ads Give Political Campaigns Granular Targeting
1 Aug 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
CTV Veteran Michael Shehan Named CRO of Telly, the Free TV Company
CTV Veteran Michael Shehan Named CRO of Telly, the Free TV Company
30 Jul 2024
Transparency in Programmatic CTV Is Crucial for Advertisers: Spectrum Reach’s Michael Kuntz
Transparency in Programmatic CTV Is Crucial for Advertisers: Spectrum Reach’s Michael Kuntz
29 Jul 2024