Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey

Video has just been invited to the brand marketing cloud party, courtesy of integration escort Innovid. The new Innovid Marketing Cloud Suite lets marketers link with massive backend systems from Adobe, IBM and Oracle to “synchronize the customer journey across different channels,” Zvika Netter, CEO & Co-Founder of Innovid, says in an interview with Beet.tv. […]

 
 

Innovid Finds Surging Demand for its Video Ad Serving Platform

Innovid, the video adtech company known for the widespread use of its interactive in-stream ad unit, is finding explosive growth around its video ad platform which now serves more that 20  percent of the video impressions  in the U.S., says CEO and co-founder Zvika Netter in this interview with Beet.TV Netter explains the product offering, […]

 
 

Research: Video Topics Affect Ad Performance, Innovid Finds

The best kind of video to put an pre-roll ad for cars is in, well, videos about cars. But the context that drives video ad engagement is not always so clear-cut. Video ad tech vendor Innovid’s just-published research in to the topic shows that, whilst auto ads placed against auto videos yielded a 40% higher […]

 
 

Innovid Opens To Partners & Rivals For More Advanced Capabilities Across Screens

Innovid has, for the last couple of years, developed its iRoll format – pre-roll video ads that let viewers click and engage with content more than simple 15- or 30-second linear spots. Now it is opening up its platform in a bid to recognize the many, many ad tech vendors in the video chain and […]

 
 

Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’

Innovid CEO Zvika Netter has spent the last six years trying to help agencies make video ads interactive. Now he claims most video ads in that category pass through Innovid‘s systems – but the next challenge is looming. “Eighty percent of the interactive video being served … is run through our servers… used by our […]