Twitter’s Stacy Minero on Cannes Road Map: It’s “Feed-First” & Live Video

Like many other companies, Twitter uses the Cannes Lions festival to showcase its product offerings. Unlike others, it’s adopted a “feed-first” mantra as opposed to mobile-first. At this year’s festival, Twitter will spend a lot of time talking about the value of experiences, how it’s doubled down on live streaming and what it takes for […]

 
 

Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts

LONDON — Two big tipping points are coming in to view that will crown two decades of analog to digital advertising evolution. “We think internet advertising will overtake TV for the very first time in 2018,” ZenithOptimedia forecasting head Jonathan Barnard tells Beet.TV in this video interview. The move will be thanks to the growth in paid […]

 
 

ZenithOptimedia Seeks Cross-Media Data Insight

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout its sibling departments in a bid to take data-based planning to new heights and new media, according to a stablemate exec. “We are thinking not just data-centric but data-centric as it involves your entire media investment,” ZenithOptimedia activation standards, insights and technology EVP Julian Zilberbrand tells Beet.TV in […]

 
 

YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

LONDON –Media agency ZenithOptimedia is one of those now helping clients produce branded video – and it reckons tapping in to existing talent with large audiences is the way to go. The agency has a division, Newcast, dedicated to creating TV and online video content opportunities for its clients. “It’s become much richer than ‘just […]

 
 

Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz

LONDON — Apple’s latest, larger smartphone will ignite the market for mobile video – but content has to fit the size of the device and the time of consumers who use it, says an ad exec. “The demand is obviously there,” ZenithOptimeda Group strategy director Chris de Cruz tells Beet.TV in this video interview. “The ways […]

 
 

Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer

As a gamut of third-party vendors rises up to qualify the true consumption of ad inventory for buyers and publishers, if you thought one would emerge as a victorious standard – think again. “I can’t just rely on a publisher or a verification vendor – it has to be a blended approach in order to […]

 
 

ZenithOptimedia Trying To Overcome Addressability Fragmentation

LOS ANGELES — Addressable video advertising is now a reality – the problem is, it is actually multiple realities. “Addressability, to date, has been segmented in to private ecosystems,” says media agency ZenithOptimedia’s activation president John Nitti. “We’re still at the beginning pt of the continuum as far as being able to inform our full buy […]

 
 

Collective Targets TV Buys via Online Behavior

Data-centric advertising firm Collective recently raised $50 million in equity and debt funding as part of its efforts to grow its cross-screen tools. The company is focused on using set-top box data to help blend TV and digital planning, says Travis Lusk, VP of Inventory at Collective, in an interview with Beet.TV. “We can find out […]

 
 

Twitter Is Now The #5 Digital Ad Platform

CANNES – Now that it has turned advertisers on to its marketing tools, Twitter is snapping at the heels of the biggest online ad gorillas, according to industry data. “When you’re talking about the digital landscape, there are four dominant players that everyone knows – Google, Yahoo, Facebook and Microsoft,” ZenithOptimedia global CEO Steve King […]