First Wave Of New FreeWheel Research Track Provides Extensive Insights On OTT

Now that OTT devices are responsible for the lion’s share of premium video viewing, there’s no shortage of content on the publisher side. What is lacking is a deep understanding of how best to buy and sell OTT inventory, which FreeWheel is addressing with its new research track called Signature Insights. The first installment of […]

 

FreeWheel Report: OTT TV Eclipses Desktop For Premium Video Consumption

CANNES – Live streaming video is helping to break down the perceived barriers between traditional television and premium video, while OTT viewing continues to see tremendous growth, according to the latest FreeWheel Video Monetization Report (VMR). In this interview with Beet.TV, VMR author Ying Wang discusses the first quarter VMR findings, which show that premium […]