How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data

LONDON, UK — In the new TV landscape, measurement companies want to know who is watching a show and at which moments. In the near future, facial recognition technology on TV sets could help them do just that. In this video interview with Beet.TV, Yan Liu, CEO & Co-Founder, TVision, explains why this data will […]


TV Measurement Needs to Track ‘Whole Viewing’: TVision’s Yan Liu

NEW YORK – Measuring television audiences can be limited when the metrics don’t indicate whether individuals actually saw commercials and programming. TVision was started to measure audience attention among consumers in a representative sample of 5,000 U.S. homes. “We believe the future of marketing data is a fusion between the big data sets, such as […]