xperi
Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan
SAN JUAN, PR — TiVo, the company once synonymous with DVRs and the earliest forms of time-shifted TV watching, is continuing its transformation into a significant player in the connected TV operating system space. As Fariba Zamaniyan, the global vp of data monetization at Xperi-owned TiVo, told Beet.TV’s David Kaplan at the Beet Retreat San […]
TiVo Launching On TVs & Cars To Capture Audience Data
LONDON, UK — A quarter of a century after TiVo launched the Digital Video Recorder (DVR), the company, now owned by Xperi, is developing new consumer touchpoints to gather valuable audience data. Speaking with me at The Future of TV Advertising Global 2023, presented by Index Exchange, Fariba Zamaniyan, VP, Advanced Media & Advertising, TiVo, explained […]