Xiao Lin
How To Inject Creative Into Programmatic: Xaxis’ Lin
If the “Mad Men” and the “Maths Men” were to really work together, it might look a little like the picture Xiao Lin paints. In this video interview with Beet.TV, the MD for solutions at WPP-owned Xaxis says the two different sides of the ad industry need to re-unite. He says the key is finding […]
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
In the emerging age of “responsible media”, you could be forgiven for thinking that marketers would want to exert more human control over production and placement. But, increasingly, artificial intelligence algorithms are proving they can restore the primacy of ad creative. That is what a host of industry executives discussed when they gathered on June […]