NBCU’s Colella Explains The Partnership With Sky, Status Of OpenAP

The sky is the limit for global addressable television at NBCU given its joint advertising initiative with Sky, which NBCU parent Comcast purchased in the fall of 2018. “The exchange of best practices between the two is really going to help us both,” says Denise Colella, SVP of Advanced Advertising at NBCU. In this interview […]

 
 

For Turner’s Levy, Viewers And Traditional TV Ecosystem Are Top Priorities

For most of the three decades that David Levy has been with Turner, it’s been advertising first, distribution second and consumer experience third. “We’ve now flipped that over the last couple of years and consumer experience is number one, distribution second and advertising third,” Levy says. As he looks ahead to CES 2019, he talks […]

 
 

LUMA Partners’ Kawaja: Less Interruptive Ads Are Central To Relevance

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO of LUMA Partners will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the […]

 
 

AT&T’s Ad Group Spotlights The “Attention Economy” as it Prepares September Launch

As it prepares to launch “a new kind of advertising company,” the AT&T Advertising and Analytics unit is doubling down on the attention economy and how marketers and publishers must harness data and technology to attain relevancy amid an explosion of consumer content choices. “There is almost infinite information fighting and competing for finite human […]