Warner Bros. Discovery
Lighten The Load: Warner Bros. Discovery’s Kazi Wants To Improve The TV Ad Experience
It is a country with some of the longest linear TV ad load in the world, how can new US streaming services keep viewers engaged? Huda Kazi wants to lighten the load. In this video interview with Beet.TV, Kazi, VP of Ad Technology & Operations at Warner Bros. Discovery, emphasizes the importance of compelling content […]
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
It has been amongst the TV networks most committed to adopting alternative measurement providers – now, ahead of the 2023 TV upfronts season, Warner Bros. Discovery is adding a new raft of measurement partners to the mix. In a new announcement, WBD says it is partnering with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly […]
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
Setting new standards in measurement and reporting for the advertising industry is no longer a competitive race; instead, it’s an opportunity for collaboration. Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery, sheds light on the importance of working together to establish a better foundation in this interview with Beet.TV. […]
Addressable Advertising Offers Full-Funnel Reach on TV: WBD’s Steve Silvestri
SAN JUAN, Puerto Rico – Television historically has provided one of the best ways for major brands to reach a national audience most efficiently. With technological advances, it’s increasingly becoming more addressable in showing different ads to different households during the same live programming. “Linear addressability for us, it’s not just about incremental reach,” Steve […]
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in the upcoming sales season using non-traditional currency systems. “Alternative” currencies have been a hot topic over the last year as Nielsen faced measurement challenges and as broadcasters and ad buyers heeded the growth in multi-platform viewing. In this video […]
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
SANTA MONICA, Calif. — When WarnerMedia picked iSpot.TV, VideoAmp and Comscore to provide its future cross-platform TV measurement, it lit the touch paper on the “alt currency” wave. Now it is unpacking its learnings and readying for the next phase in its future TV measurement agenda. In this video interview with Beet.TV, Andrea Zapata, EVP, […]