Tubi Goes On Growing, Plans More Sport: Fitch

SAN JUAN, Puerto Rico — After a year in which it created a FIFA World Cup FAST channel and saw more viewer growth, Tubi plans to “lean in” further on sports programming. The free, ad-supported TV (FAST) service, in its own latest annual report, says 2022 total viewing time (TVT) was up 44% annually. In […]

 
 

All Eyes On OTT For TV Upfronts: Tubi’s Fitch

Keen to get money flowing back after a horrific year of pandemic effects, broadcasters are set to open up as many ad buying channels as possible when the annual US season of upfront ad deals begins in the spring. Amid the ongoing boom in subscription video services (SVoD) like Netflix and Disney+, which are cornering […]

 
 

Tubi Extends Past “Programmatic First” as Business Builds

As AVOD connected TV services line up behind SVODs to take their share of eyeballs and ad spend, it seems they are having to roll up their sleeves and get manual. In this video interview with Beet.TV, Tyler Fitch, VP, Advertising Partnerships at Tubi, says that Tubi is building on its heritage in automated TV […]