TVision
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
Brands routinely block entire news or music categories despite content variation within those genres, missing advertising opportunities that artificial intelligence can identify through granular scene-level analysis rather than broad categorical exclusions. “Many brands just block the entire news category. Is every news bad for your brands? I don’t think so,” Yan Liu, CEO and co-founder […]
How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
LONDON, UK — In the new TV landscape, measurement companies want to know who is watching a show and at which moments. In the near future, facial recognition technology on TV sets could help them do just that. In this video interview with Beet.TV, Yan Liu, CEO & Co-Founder, TVision, explains why this data will […]
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
MIAMI – Marketers are ready to step off the “single-currency television ratings train,” but some agency buyers need to be prodded to look beyond Nielsen on the road to impression-based TV, says Jonathan Steuer, Chief Research Officer for Omnicom Media Group. The buy side needs to understand that “questions and strategy” have to have top […]