TV upfronts

The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something more sophisticated.  “Why not have both where you have great content, but then you can layer on your first party […]

The TV upfront buying mechanism has already endured a pandemic and a recession in the past few years. Now, throw in inflation, economic figures that run the gamut, and a writers strike, and you’re left with a market that nobody has ever seen before, let alone predict. “The key word is uncertainty,” said Dave Campanelli, […]

As the upfronts draw to a close, and TV networks take stock of the annual presentation fest, the role of “audiences” will likely have played a larger role in TV buying, says Ashley J. Swartz, CEO and Founder of Furious Corp. Despite concerns of a flat market, there is still money flowing in. “There is […]