AT&T Announces Scores of “Addressable” TV Upfront Events & Video Series with Beet.TV

With its acquisition of DIRECTV complete, AT&T has the largest “addressable” footprint for delivering television advertising on a household level.  The value of this emerging media will be presented to the industry this TV Upfront season with the first “Addressable Upfronts,” says Maria Mandel Dunsche, VP for Marketing at AT&T AdWorks, in this interview with Beet.TV Rather […]

 

UK’s Channel 4 Goes Big with Programmatic Offering

LONDON — Respected UK public broadcaster Channel 4 may be a public broadcaster – but, unlike the BBC, it still has to raise its own funds commercially. So, the company is hoping its coming-soon PVX programmatic video trading platform will give it a foundation to reap more of the money coming in to programmatic. Announced in November […]

 

WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision

LONDON – Modi Media, the advanced TV unit of  WPP’s GroupM, will buy upfront inventory from Cablevision to deliver advertising in 2016 on an “addressable” or household level basis, says Modi’s CEO Mike Bologna in this interview with Beet.TV Bologna expects the growth of addressable households in the U.S. will reach 50 million next year. […]

 

Ashley Swartz: Upfronts Alive and Well and Audience-Driven

As the upfronts draw to a close, and TV networks take stock of the annual presentation fest, the role of “audiences” will likely have played a larger role in TV buying, says Ashley J. Swartz, CEO and Founder of Furious Corp. Despite concerns of a flat market, there is still money flowing in. “There is […]