Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap

Any acquirer of a community with deep engagement and intensely loyal users had better tread carefully. And that’s exactly what Cavel Khan is doing. He is the new chief revenue officer of Tumblr, the blog network acquired by WordPress owner Automattic a year ago. Tumblr had been acquired by Yahoo for $1.1 billion in 2013 […]

 

“We’re Not Allowed to Fail, We Have to be Perfect”

While he says that his colleagues have been supportive of his work,  he and others Black executives carry the weight of not being able to fail.   “We have to be perfect,” says Cavel Khan, Chief Revenue Officer of Tumblr, in this interview with Beet.TV A veteran of Vice, Twitter and Microsoft, earlier this month Khan […]

 

Yahoo Evolves Branded Content Approach with Tumblr

COLOGNE  — Yahoo has been involved in branded content for many years, but its strategy has evolved in recent months to become more tailored and also tumblr-centric, says Patrick Albano, VP and Head of Advertising Solutions at Yahoo EMEA, in an interview with Beet.TV. Yahoo purchased tumblr last year with the goal of using it to host […]

 

Tumblr Helps Yahoo Advertisers Tell Their Story

CANNES  — Yahoo’s acquisition of Tumblr a year ago was all about helping brands go beyond conventional display ad formats. And now Yahoo has started promoting Tumblr content marketing slots across its network. “The traditional inventory … haven’t really provided marketers the environment to tell a rich, engaging, robust story,” says Yahoo’s head of the […]

 

Yahoo Takes Steps to Integrate Tumblr into Content, Ad Platform

LAS VEGAS — As Yahoo integrates Tumblr via the acquisition, Tumblr’s sponsored posts will now be powered by Yahoo ads, says Lee Brown, Global Head of Brand Partnerships at Tumblr, during an interview with Beet.TV at the Consumer Electronics Show. “That lets us accelerate our ad technology by leveraging the technology Yahoo has already built,” he […]