CTV Drives Reach, Results for Brands: Execs from Pixability, Essence, Saucony

The growing audience for connected TV (CTV) programming is creating more opportunities for advertisers to reach consumers, especially younger people who have been early adopters of the latest video technologies. However, advertisers also face challenges in viewing activity. CTV Has Room For Improvement in Ad Pods Mike Baker, investor and strategic advisor Differences in the […]

 
 

YouTube’s Evolution To A Media Monster: Tony Weisman

Once upon a time, it was derided as the platform for skateboarding dog videos. But now YouTube is the number-two streaming media platform on TVs and amongst the largest beneficiaries of connected TV advertising spend. In this video interview with Beet.TV, Pixability advisor and former Dunkin’ CMO Tony Weisman charts YouTube’s rise – and why […]

 
 

Dunkin’s Weisman: Constant Innovation Is Key to Survival

ORLANDO – To Tony Weisman, the CMO of Dunkin’, paranoia is necessary for brands’ survival. “If we keep serving the same product to the same consumers in the same way, over time, we’re going to go the way of a lot of other retail brands in recent years,” Weisman told Beet.TV in an interview at […]

 
 

Digitas Announces Partnership with Mashable

CANNES – This week during the Cannes Lions International Festival of Creativity, Digitas announced a new partnership with social media and technology news site Mashable. Beet.TV spoke with Tony Weisman, CEO of DigitasLBi North America, at the Cannes event about the news. This partnership comes after Digitas’ partnership with The Huffington Post, which was announced during […]

 
 

Digitas CEO: Why Real-Time Advertising Matters

While most of the NewFronts events were focused on Web-original video, the theme at the Digitas event was around real-time advertising. In this conversation, Digitas North America CEO Tony Weisman tells BeetTV why real-time advertising matters, what the agency is doing with the HuffPost Live and the role of video in all this which he […]