Dunkin’s Weisman: Constant Innovation Is Key to Survival

ORLANDO – To Tony Weisman, the CMO of Dunkin’, paranoia is necessary for brands’ survival. “If we keep serving the same product to the same consumers in the same way, over time, we’re going to go the way of a lot of other retail brands in recent years,” Weisman told Beet.TV in an interview at […]

 

Digitas Announces Partnership with Mashable

CANNES – This week during the Cannes Lions International Festival of Creativity, Digitas announced a new partnership with social media and technology news site Mashable. Beet.TV spoke with Tony Weisman, CEO of DigitasLBi North America, at the Cannes event about the news. This partnership comes after Digitas’ partnership with The Huffington Post, which was announced during […]

 

Digitas CEO: Why Real-Time Advertising Matters

While most of the NewFronts events were focused on Web-original video, the theme at the Digitas event was around real-time advertising.  In this conversation, Digitas North America CEO Tony Weisman tells BeetTV why real-time advertising matters, what the agency is doing with the HuffPost Live and the role of video in all this which he […]