Unlocking CTV Ads: The Basement’s Maher

INDIANAPOLIS – Connected TV advertising promises super targeting, frequency capping and attributing outcomes back to view exposures. But, lately, that sales pitch has been searching for a buyer. In this video interview with Beet.TV, Ira Maher, VP, Media Insights & Technology at The Basement, an advertising agency, says buyers have struggled to find quality inventory, […]