Amobee Seeing Linear-TV Budgets Converging With Connected TV: VP John Rogers

PHOENIX – Converge and you will find convergence seems like an apt metaphor to describe the combination of Amobee and Videology. Easing the way forward is the ability to “make sure that connected TV starts to look like linear,” says Amobee’s John Rogers. Six months ago, multichannel video demand-side platform Amobee acquired Videology. Now the […]

 
 

Identity, Data Science Yield Better Ads, Marketing And Content: Adobe’s Hammerman

PHOENIX – The demand for artificial intelligence in identity marketing seems to be outrunning figuring out how to mix personally identifiable data with various other data sources. “When you think about what a customer needs for overall data strategy, it is all different data points, not just any one specific form of data,” says the […]

 
 

Xaxis’ Matt Sweeney On Finding The Best Proxies For Digital Success

PHOENIX – Just as someone clicking on an ad doesn’t necessarily lead to a sale, someone visiting a web page doesn’t necessarily lead to a new customer. Such metrics must yield to better indicators of potential business outcomes, according to Xaxis North America CEO Matt Sweeney. “The reality is even in 2019, we still have […]

 
 

Big Screen TV A Good First Stop For Brand Messaging: MediaMath’s Fisher

PHOENIX – When it comes to advertising, screen size matters and it all starts with the big TV. The first exposure to a brand message begins the storytelling, which then leads to finding “that same user, same household, same viewer on other screens either for down-funnel messaging in web video, mobile video or even display,” […]

 
 

Subscription Fatigue is Coming: Telaria’s Zagorski

PHOENIX — Even as subscription content services go on booming, people have been forecasting a plateau. As the likes of Netflix, Spotify, news publishers, grocery services and more attract monthly paying customers, they aren’t just causing brands to worry about a diminishing ad hole, they are also pushing some to fret about looming “subscription fatigue”. […]

 
 

Transparency, Speed Driving CTV And OTT Growth: Telaria’s Lowy

PHOENIX – The two main attributes of connected television and OTT for advertisers are transparency and speed, says Adam Lowy, who’s witnessed the growth of convergence on the publisher side and now at software platform Telaria. Lowy joined Telaria in the fall of 2018 from Dish and its Sling TV service, where he had been […]

 
 

OTT Publishers Want Control & Independence: Telaria’s Zagorski

In a world where advertising partners play for both teams, you never really know who is on your side. So says one executive whose company felt so strongly about that issue, it split in two. Telaria spun off its division serving ad buyers back in September 2017 to focus only on providing a programmatic advertising […]

 
 

Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski

Programmatic technology may have grown up transacting remnant display ad inventory, but its increasing application to deliver ads to TV screens looks a world away from the advanced tech’s humble beginnings. In this video interview with Beet.TV, video publisher ad tech maker Telaria’s CEO Mark Zagorski says that “premium” publishers of video that reaches the […]

 
 

Hulu Beta Testing New Attribution Offering And ‘Pause Ads’

LAS VEGAS—With a “nice running start” of 11 years in the streaming video wars, Hulu is beta testing an attribution offering to correlate advertising exposures to advertisers’ business outcomes. Hulu announced the offering at CES 2019 as it revealed a subscriber base of 25 million, representing “pretty dramatic growth” of eight million year-over-year, SVP of […]

 
 

Powered By AI Insights, Sizmek Offering Will Unite Advanced-TV Inventory

COLOGNE – The world’s largest independent buy-side advertising platform, Sizmek, says it will roll out an advanced-television solution that fully integrates linear, addressable and connected-TV advertising inventory. It will be powered by artificial-intelligence insights derived from digital advertising to TV for optimal targeting, reach and frequency across full campaigns. In this interview today at the […]

 
 

Programmatic Private Auctions See Big Growth At Sling TV

More than half of the advertising inventory on Sling TV’s platforms in the last month was sold via programmatic, private auctions. “The growth we see is astounding,” says Adam Lowy, Director of Advanced TV & Digital Sales at DISH Media Sales. Sling works with two supply-side platforms—SpotX and Telaria—and interfaces with all the major demand-side […]

 
 

Post-Taptica Deal, Tremor Video DSP Expands Data Partnerships

Less than a year into the integration of Tremor Video DSP’s demand-side business with Taptica, what’s now known as Tremor Video DSP is pursuing global expansion with Taptica while increasing partnerships with data providers and supply-side platforms. “It’s been a great nine months or so since then. We really have found some seriously important synergies […]

 
 

Hulu’s Naylor: Future Of TV A Mix Of On-Demand And Live Programming

At its Upfront presentation last year, Hulu unveiled its live television streaming service, which offered a combination of live and on-demand programming. To date, the biggest learning is that “over half of the consumption in our live bundle is factually on demand,” says Peter Naylor. “That tells me the future of TV is a blend […]