Tej Desai

As brands try to make sense of a fragmented media ecosystem, performance measurement remains one of the biggest obstacles. For Tej Desai, executive vice president of client leadership at OMD USA, connected TV has emerged as a way forward, particularly as marketers look beyond narrow platform metrics and toward more holistic outcomes. Social remains powerful […]

ORLANDO – Marriott hotels knows a lot about what people talk about on social media and it’s become “a content machine” fueled by data and technology. “In our work for Marriott, we talk about customer centricity all the time,” says Tej Desai, Managing Partner at agency MEC. A year ago, Marriott itself comprised 19 different […]