Tameka Kee
Retail Media’s Growing Pains: Experts from Dentsu, Instacart and The Trade Desk Discuss Complexity and Collaboration
CANNES — Retail media is booming, but with more than 250 retail media networks (RMNs) in play, and counting, brands and agencies are facing what one panelist called “overwhelming complexity.” At the Cannes Lions International Festival of Creativity, industry leaders from Dentsu, The Trade Desk and Instacart agreed: the way forward lies in collaboration, simplification, […]
United, Microsoft, LiveRamp and Newton Research See AI as Key to Smarter Data Partnerships
CANNES – At this year’s Cannes Lions International Festival of Creativity, artificial intelligence dominated conversations across the Croisette, and the Beet.TV stage was no exception. In a panel discussion moderated by Beet.TV contributor Tameka Kee, executives from United Airlines, LiveRamp, Newton Research and Microsoft discussed how AI is reshaping data collaboration, media analytics and creative […]