Tal Jacobson
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that advertising investments drive sales. “CMOs still lack the ability to show CFOs the yield on investment,” Tal Jacobson, CEO of Perion, told Beet.TV contributor David Kaplan at the Cannes Lions […]