Swivel

NEW YORK — Campaign optimization can now operate at impression level through real-time agent decisioning, representing peak efficiency for advertising technology that traditionally relied on periodic human intervention across broader campaign segments. “Can you decision an impression with an agent as opposed to the way it was done in the past?” Joseph Hirsch, CEO of […]

The pitch sounds almost too clean: give your ad operations team the output of 15-to-20 people, without hiring a single one of them. For publishers still manually logging into half a dozen ad platforms to manage campaigns, it may also sound overdue. Agentic AI has become advertising’s buzziest concept in 2025 and into 2026, but […]