Suzanne Irving

An inflection point may have arrived for commerce media, as the confluence of digital shopping transformation, privacy changes, and the deprecation of traditional identifiers forces brands to rethink their conversion strategies. This evolution is creating new opportunities at the intersection of media exposure and transaction points, providing advertisers with real-time feedback loops that enhance performance […]

Ad agencies may be more tech-savvy than they used to be – but they still lean on a lot of support from pure-play software partners to simplify and streamline their cross-platform campaigns. By utilizing holistic planning and buying activation tools, OMD is able to show consistency through their executions. “Technology providers like FreeWheel play a […]