supply path optimization

SAN JUAN, Puerto Rico — Controlling supply provides access to real-time user intent and behavioral patterns, while optimization approaches rely on cobbled-together attribution data that limits pre-bid decision-making effectiveness. “When you control the supply, you’re not acting after the fact. You’re not cobbling together that intent based off of cookies or other attribution,” Mike Freides, […]

SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about us working directly with our publishers is we’re able to identify real-time intent, we’re able to identify real-time engagement signals,” […]

SAN JUAN, PR — Media companies and advertisers need a more direct connection with fewer technological intermediaries standing between them, according to Kathy Argyriou, head of Publisher Sales at Comcast-owned ad serving platform FreeWheel. “Some of the trends that I think we’re going to continue seeing between buyers and sellers in the marketplace is that […]