Steve Bignell

LONDON — Advertisers want it all. They crave the mass audience reach that television has always delivered, but they also demand the precise targeting capabilities that digital advertising has trained them to expect. So, as connected TV matures into a dominant force in the media landscape, the industry is racing to satisfy both appetites simultaneously. […]

The UK’s leading commercial TV broadcaster is steadily gathering more data with which to target ads for its own online audience. Now it is taking that ability up a notch, with a two-way partnership with an ad-tech platform helping it go one step farther. The broadcaster, which airs Downton Abbey and Coronation Street in the UK, recently picked […]