Multiple Media Channels Drive the Flywheel: Chipotle’s Perdue

ORLANDO – To show the customer how Chipotle differed from other restaurant chains, the company hired an award-winning documentarian, Errol Morris, to take a camera into its kitchens and film the food prep process. As part of the brand campaign, two different pieces of content focused on Chipotle’s guacamole exemplified the range of platforms that […]