Black Women: We Can Be Our Worst Enemy, Innovid’s Stephanie Geno

Being under represented in the advertising business can lead women of color to think “they don’t belong.”  This kind of thinking can make them be their “worst enemy,” says veteran advertising executive Stephanie Geno, in this in interview with Beet.TV “Networking is hard for everyone,” especially for black woman who feel out place.  Even though […]

 

Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says

DENVER – It has long been a medium used to fill the top of the marketing funnel, awareness. But, bit by bit, the connection of TV to the internet is upgrading the old box in the corner of the living room with new tricks. The new ability of TV to not just deliver messages but […]