Stacy Bohrer

RANCHO PALOS VERDES, CALIF. – As connected TV continues to pull viewers and ad dollars online, the advertising ecosystem is entering what may be its most dynamic, and complicated, phase yet, said Stacey Bohrer, senior vice president of buyer development for the Americas at OpenX. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat […]

SANTA MONICA, Calif. – Programmatic ad-buying has long relied on carefully selecting digital properties and packaging them for buyers. Traditionally, supply-side platforms (SSPs) like OpenX have curated ad inventory by choosing websites and apps, bundling them and making the packages available to DSPs through deal IDs. Advertisers then would apply their own first- or third-party […]