Attribution Is Still a Work in Progress: Epsilon’s Hawes

Now a Publicis company, Epsilon’s vision is to put data at the core of everything the advertising group does. Stacey Hawes, president of Epsilon’s data practice, is responsible for curating and monetizing third-party data assets at Epsilon. Her role now extends to the broader Publicis Groupe, which acquired Epsilon in July for $4.4 billion, rendering […]