Understanding Customer Needs Secures Brands’ Futures: The Clorox Company’s Grier

ORLANDO – Storytelling is what connects customers to brands and helps them understand why and what to buy. Stacey Grier, CMO of The Clorox Company, wants to figure out how to use new media to tell stories in new and different ways that help the company and its brands breakthrough to a bigger audience. Grier, […]