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Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
AMENIA, NY – The long-standing boundaries between buying and selling in programmatic advertising are dissolving as supply-side platforms assert greater influence over media investment decisions. “The supply side is taking on an increasingly more significant role in media buying today,” Gregory Sherrill, VP of Demand at Magnite, told Beet.TV contributor David Kaplan in an interview […]
Nexage, Acquired By Millennial, Thinks Big On Mobile
COLOGNE — At the recent DMEXCO advertising conference, mobile real-time bidding exchange Nexage told Beet.TV mobile media were “still in the early ages”. Today, the company took a step forward, by agreeing to be acquired by mobile ad group Millennial Media for $107.5 million. Announcing the deal, which MediaPost also reported, Millennial says it hopes to “create […]