Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control

Given the fragmented TV landscape, there’s not much viewers as a whole want from networks and the pay television subscriptions. Well, there are two things; viewers expect immediate access to content while maintaining flexibility in how they pay for it, according to Ajinkya “Jinx” Joglekar, the former CMO of DISH’s Sling TV. “Flexibility and control […]

 
 

comScore Has Cross-Platform Addressable Partnership With DISH, Sling TV

LAS VEGAS – Longtime partners comScore and DISH have crossed the platform threshold, so to speak, with their partnership to provide uniform addressable advertising measurement across the Sling TV over-the-top service and DISH linear television. The deal gives advertisers a view of their campaign’s performance across Sling’s connected TV, mobile and desktop impressions, as well […]

 
 

Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1” and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing on developing and tweaking apps for its device […]