Cannes 2020: Brand Marketers to Take to the Palais Stage as The Festival Ramps up CMO Activations

LONDON – Strong businesses lead to strong creative and marketing strategies, and vice-versa. Simon Cook, the managing director of Cannes Lions, believes that companies who win awards at the festival are directly impacting the health of the brands they work for. In a conversation with Beet.TV at the Cannes Lions headquarters in London, Cook says […]

 

CMOs Share Their Priorities For Lions Council: Cannes’ Cook

ORLANDO — Put 200 of the world’s leading senior marketing decision makers in a room and what do you get? An agenda for the future of the craft. At a gathering in Orlando, Cannes Lions and the Association of National Advertisers (ANA) convened more than 200 chief marketing officers to inform how a new CMO […]