Sierra Tobias
For Zenith’s Tobias, AI’s Promise Is Mired in Siloed Complexity
SAN JUAN, Puerto Rico — The promise of artificial intelligence in advertising has long been one of simplification and speed, a force to unify disparate signals into clear, actionable insights. In practice, however, the technology is often creating the opposite effect, adding new layers of fragmentation and opacity to an already complex media ecosystem. Instead […]