Sheryl Goldstein

The advertising industry has spent decades perfecting how to reach consumers. Now it faces a new challenge: marketing to machines. As artificial intelligence reshapes how people discover and purchase products, marketers are starting to grapple with ensuring AI agents recommend your brand when consumers ask for help. “I’m calling it B2A marketing,” said Sheryl Goldstein, […]

MARCO ISLAND, Fla. – Audience measurement, climate change and consumer privacy are among the most important issues that marketers are facing in 2023. Media, marketing and ad-tech professionals gathered at the IAB Annual Leadership Meeting to not only meet others in these industries, but also to discuss trends that are shaping their work. “What I’m […]