Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising

A new year, for many, is always a time when we contemplate starting over, when we wipe the slate clean and think about moving forward with new intention and new focus. For digital advertising, that fresh start can’t come soon enough. Facing a range of challenges including the disappearance of traditional identifiers, the addition of […]

 

AI, Advertising & The Identity Era: IBM’s Bachstein

You don’t need an algorithm to tell you the US west coast is ablaze this week – but the advertising business, too, is being set alight. Opt-in privacy legislation, deprecation of third-party cookies and Apple ripping up the fabric of iOS ad tracking all pose a threat to the norms of digital ad targeting. Sheri […]