Native Video Is Programmatically-Viable: Sharethrough’s Greenberg

SAN FRANCISCO — When native advertising rose to prominence in 2011, many onlookers believed that, to match the unique publishing environment in which they were delivered, native ads could not scale to the kind of efficiencies demanded by modern ad-tech. But many a native ad vendor has proved that theory wrong. These days, it is […]

 
 

Sharethrough Head’s Tips For Winning At Muted Video

To win in the new era of social video, advertisers need to take a leaf out of publishers’ book – and embrace a world in which videos have no sound. That is according to one executive whose company helps brands benefit from native ads. “We’re watching more video than ever on mute,” says Sharethrough market development […]