Seth Winter

Sports fans will find a way to watch their favorite players and teams despite significant disruptions, as seen in the past year. That commitment gives marketers a chance to connect with consumers even as they divide their viewing time among multiple devices. Amid these shifts, media and marketing executives from a variety of companies have […]

This year promises to bring a return to traditional seasonal play for sports leagues that had scrambled to revamp operations because of the pandemic. The National Football League and National Basketball Association were among the sports leagues that implemented procedures to protect players, coaches and support staff from infection. Fox Sports is among the broadcasters […]