Sean Merriweather
The Answer to Ad Tech’s Complexity Is One Word, Says FreeWheel’s Merriweather
As audiences fragment across platforms, the industry is grappling with how to monetize and measure in a cohesive way, a challenge that is forcing a fundamental rethink of long-standing business models. For one industry executive, the path through this labyrinth of new workflows, currencies, and platforms requires a singular focus. “The ecosystem is complex, and […]





