Sean Crawford

PALM SPRINGS, CALIF. – Sean Crawford, managing director of SMG North America, has a simple message for brands chasing the next shiny thing: most shoppers are still, very literally, shopping. “I think in store for retail media is a hugely untapped opportunity here,” Crawford said in this interview with Beet.TV at the IAB Annual Leadership […]

Despite the rise of e-commerce, brick-and-mortar locations still offer opportunities for connection and conversion. These physical spaces offer opportunities to drive brand awareness, encourage product trials, and, crucially, facilitate conversions, according to Sean Crawford, managing director, SMG North America. “People have been too obsessed with e-commerce,” Crawfold told Beet.TV in this video interview. “Now is […]