Scott Ensign

Connected television gives advertisers the ability to reach highly targeted audiences, but there are risks that advertising fraud will drain away part of their media spending. Tackling the problem requires a collaboration among advertisers, agencies, media companies, adtech firms and cyberspecialists. “The things that make me optimistic about the space is I see a lot […]

Trying to find needles in haystacks is an apt metaphor for marketers of rare-disease pharmaceuticals when the only choice is low-value, mass-market television. But advanced TV targeting has brought such companies to “an inflection point,” says Butler/Till’s Scott Ensign. The VP of Digital Media at the Rochester NY agency explains how things have changed and […]