Samsung Wants To Be The Hub For Games & TV: Kim

Samsung Electronics’ entertainment ambitions don’t stop at becoming the gateway to TV content. At this year’s Consumer Electronics Show, the tech giant announced its foray into gaming, too, the Samsung Gaming Hub. In this video interview with Beet.TV, SVP Sang Kim explains the big idea. First step to cloud “If we look back the past […]

 
 

Advertisers Are Rebooting Their Content: Samsung Ads’ Kim

The idea that brands can be content producers and publishers is no longer a new one. But, after perhaps 15 years in which marketers have done that, ow times are changing, according to an executive who is watching them change their strategy. “The conversations that I’m having with partners and different industry people is that […]