Samantha Quagliano
OtterBox Reinvents Brand Story with ‘Made for Yes’ Campaign, New Consumer Focus: Otter’s Samantha Quagliano
NEW YORK – OtterBox is stepping out from behind its rugged reputation to tell a new story about its phone-protection products – one built not just on durability, but on connection, emotion and evolution. After years of dialing back on brand awareness media to manage operating costs, Otter Products is making a deliberate return to top-of-funnel […]