Samantha Jacobson
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
The new balancing act in digital media? Successfully gaining identity signals on audiences in an era of identifier deprecation, whilst staying on the right side of privacy imperatives. That is how Samantha Jacobson, Vice President of Strategy and Business Development at Oracle, sees the twin compulsion in ad targeting. In this video interview with Beet.TV, […]