With OTT At ‘Critical Mass,’ Ad Experiences Take Precedence: Omnicom’s Candela

Lots of OTT television choices means a boon for consumers, but it also means programmers must balance ad loads better. “That’s certainly a place we have to keep an eye on with OTT,” says Onmicom Media Group’s Sal Candela. “A lot of viewers flocked to OTT very early on from the fact that it gave […]