Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up

LAS VEGAS — He created and, for years, ran the world’s largest ad agency holding group, WPP. After he left in 2018 and formed his own, much smaller vehicle, S4 Capital, how does Sir Martin Sorrell read the prospects for the Big Six groups? In this video interview with Beet.TV, Sorrell says: The big groups […]

 

S4’s Sorrell Sees Growth In Digital After Latest M&A

LAS VEGAS — When he led the world’s largest ad agency holding group, his central strategy was seeking growth in two circles of a Venn diagram – digital media and emerging markets. Now that he helms his own S4 Capital, Sir Martin Sorrell aims to repeat the trick – with a twist. S4 Capital, a […]

 

Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth

It may be barely a year old but, already, the digital ad services group formed by former WPP CEO Sir Martin Sorrell is making headlines. After its initial capitalization, S4 Capital was kick-started by a pair of key acquisitions – content studio MediaMonks and programmatic firm MightyHive – and further acquisitions will continue to provide […]

 

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the ANA’s K2 Transparency Report followed by a host of others, of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness. Now Sir Martin Sorrell, the man who used to run the world’s largest […]