At The Foothills Of Creative Destruction: Sorrell’s Five AI Trends

LAS VEGAS — At CES 2024, artificial intelligence was, of course, on the lips of most attendees. For Sir Martin Sorrell, the leading advertising industry figure who is Executive Chairman, S4 Capital, AI has much potential in advertising. In this video interview with Beet.TV, Sorrell says he sees a technology that will be a double-edged […]


Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands

CANNES — In an industry that moves as fast as digital marketing, it isn’t really that far away. So, what does one of the business’ best reads of tea leaves think brands will look like in 2025? In this video interview with Beet.TV editorial advisor Jon Watts at Cannes Lions, Sir Martin Sorrell, Executive Chairman, S4 […]


Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’

CANNES — He may have previously run the world’s largest advertising agency holding group, but Sir Martin Sorrell is pretty happy in his current seat. The former WPP CEO is now executive chairman of his own S4 Capital, the group building a digital marketing services company through its main Media.Monks division. In this video interview […]


Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity

One of the ad industry’s great soothsayers expects digital spending to be the ad industry’s major driver in 2022, as economic growth tails off. But Sir Martin Sorrell thinks the industry could be growing faster if companies got their marketing data fit for purpose. Former WPP CEO Sorrell’s S4 Capital this month completed its latest […]


Digital Will Accelerate Through V-Shaped Recession: Sorrell

The COVID-19 pandemic will bring a recession unlike any seen before, one that will  see many brands cut advertising budgets – but it will also accelerate existing digital transformation trend lines and produce new ones. That is the view of Sir Martin Sorrell, executive chairman of his S4 Capital vehicle and former WPP CEO. Sorrell […]


Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up

LAS VEGAS — He created and, for years, ran the world’s largest ad agency holding group, WPP. After he left in 2018 and formed his own, much smaller vehicle, S4 Capital, how does Sir Martin Sorrell read the prospects for the Big Six groups? In this video interview with Beet.TV, Sorrell says: The big groups […]


S4’s Sorrell Sees Growth In Digital After Latest M&A

LAS VEGAS — When he led the world’s largest ad agency holding group, his central strategy was seeking growth in two circles of a Venn diagram – digital media and emerging markets. Now that he helms his own S4 Capital, Sir Martin Sorrell aims to repeat the trick – with a twist. S4 Capital, a […]


Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth

It may be barely a year old but, already, the digital ad services group formed by former WPP CEO Sir Martin Sorrell is making headlines. After its initial capitalization, S4 Capital was kick-started by a pair of key acquisitions – content studio MediaMonks and programmatic firm MightyHive – and further acquisitions will continue to provide […]


Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the ANA’s K2 Transparency Report followed by a host of others, of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness. Now Sir Martin Sorrell, the man who used to run the world’s largest […]