Media Need Partnerships To Find Scale: RTL AdConnect’s Bischoff

CANNES – Across Europe, in multiple media industries, what once were competitors are coming together, forming a variety of ad sales cooperatives in a bid to pool inventory they hope can match the vast scale of Google and Facebook. That is stark contrast to the US, where many media houses remain in competition with both […]

 
 

Hotelier Accor Books TV To Supplement Digital Media

CANNES—“All TV is back, and back in a different way than in the past,” says Accor Group’s Antoine Dubois. So a year ago, the French global hospitality brand returned to TV to complement its targeting of niche audiences beyond digital media. “All of the hospitality industry today, six years ago everything was digital,” the SVP […]

 
 

How Shell Uses Social Media To Create Positive Brand Perceptions

CANNES—For global oil and gas conglomerate Shell, using social media influencers is all about generating positive brand perceptions. “These are ultimately the measure of success,” says Americo Silva, Global Head of Integrated Brand & Communications. Visit the Shell website and you won’t see promotions for the company’s liquid products. Instead, the issue of climate change […]

 
 

RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble

Two of the major dynamics in modern media right now see media owners come together cooperatively and many of them restructuring their businesses to cater to larger, global brands. Luxembourg-based pan-European RTL Group is living out both of those trends. Its Adconnect unit is an ad sales arm for RTL-owned broadcasters and shows made by […]

 
 

RTL AdConnect Coming To America: Coruble Seeks D2C Dollars

Can a TV group from Luxembourg crack the US market for digital video advertising? Last year, acquiring SpotX, pan-European RTL Group created Video Marketplace (VMP), an initiative to combine various source of online video ad inventory which its AdConnect sales house represents. Now the outfit is doubling down on its US presence. “(When) I stepped […]