From ‘TV’ To ‘Total Video’: RTL AdAlliance’s Coruble Sees Linear In Broad Media Mix

LONDON, UK — The fading picture of traditional TV may be clear to see – but Stéphane Coruble wants you to see the bigger picture. Coruble is CEO, RTL AdAlliance, a gateway representing pan-European TV and digital video ad sellers. RTL just published the thirtieth edition of its annual TV Key Facts, a compendium of […]


RTL AdAlliance Rolling Up ‘Total Video’ Services

LONDON, UK — It was already a significant European TV player, now RTL Group’s advanced advertising division is building out an array of streaming TV viewing and measurement services. RTL AdAlliance this year made structural changes designed to boost that capability. In this video interview with Beet.TV, Stéphane Coruble, CEO, RTL AdAlliance, explains how the […]