‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes

So-called “programmatic” ad-trading techniques may be more commonly associated with fast-moving, low-tier ad slots than with premium TV slots that are fought over months in advance – but the former can serve the latter, too, says an ad exec. “In the TV world, there is a very different supply and demand dynamic,” Comcast Cable’s advanced advertising […]

 
 

Comcast Set to Deliver Addressable Ads to U.S. Households This Year

Comcast, the nation’s largest cable operator, is ready to deliver addressable ads on a household level and will rollout the service fully this year.  The ads will be the two-minutes that the cable programmers provide MSO’s within each hour. These are generally local ads.  Comcast is not delivering the network-level ads on an addressable basis. […]